Whirli-Gig Brand Design Company

Bookwallah exports imagination

The Bookwallah organizationis trying to build and maintain libraries in orphanages in developing countries around the world. But before they can do any of that they need to raise money. Working with the founders, the created an identity that was clean, professional and flexible across a number of media; but also reflected the endergy and [...]

We believe design is a verb.

Love him or hate him, this little guy’s got staying power. But it’s not design. It’s a design. Design is not the end-product, but the process used in its creation. Or, as the dictionary puts it, “the thought behind the action”. This is the idea that drives everything we do. It may seem tempting to [...]

Simplicity for a smarter planet

Click here to view presentation To show the benefits of IBM’s interoperable healthcare systems without getting bogged down in complex details, we created this simple graphic approach that communicates the streamlined value of IBM’s solutions.

Don’t ‘do’ branding. Never stop branding.

Many people think that branding means having a logo, and maybe a tagline to go under it. But to us, branding is the summation of everything your customers see, hear and even ‘feel’ about your product. We like to think of it as your company or product’s lifestyle, the summation of mental connections your customers’ [...]